Account Plan and Structure
We decide the campaign types, the budget for each and how the account is split before anything is built. A clear structure is what lets us see which searches pay for themselves and move money towards them.
PPC
Google Ads Agency in Manchester, From £1,400 a Month
Scale Manchester runs Google Ads for businesses across Greater Manchester. We set up Search, Shopping, Performance Max and YouTube campaigns properly, track every enquiry from the first click and change the account every week.
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Google Ads Management in Manchester
We build, run and improve Google Ads accounts for Manchester businesses, from a first campaign to accounts spending £50,000 a month or more. Management starts at £1,400 a month as a fixed fee, and the clicks themselves are billed to you by Google.
Most of what decides your results sits outside the bid. Google’s own definition of Ad Rank says an ad’s position is worked out from many factors, including the bid and the quality of the ad and its landing page. So we spend as much time on the ads and the pages they send people to as on the bids.
Location settings are the other quiet cost. By default, Google Ads shows a campaign to people who have shown interest in a place as well as people who are actually there. A boiler engineer in Bury does not want clicks from someone in Glasgow reading about Manchester, so for local businesses we limit campaigns to the people in the area you serve.
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What We Do in Your Google Ads Account
Which of these your account needs depends on what you sell and where your buyers are. The plan you see before you sign says which ones we would use, and why.
Search Campaigns
Text ads on the searches closest to what you sell, written in several versions and tested against each other. Each week we add negative keywords from the search terms report, so spend stops leaking into searches that never become customers.
Shopping Campaigns
For shops, the product feed comes first: titles, images, prices and categories, because Google uses them to match products to searches. Then we group products by margin and sales, so the ones that earn the most get the most budget.
Performance Max
Performance Max shows your ads across Search, YouTube, Gmail, Maps and Google’s partner sites from one campaign. We feed it your best audiences and creative, and keep it apart from your search campaigns so you can see what each one really brings in.
YouTube and Display
Video and banner ads for products people need to see before they buy, and for bringing back people who visited your site and left. We judge them on the enquiries and sales they lead to, never on views alone.
Tracking Every Enquiry
Forms, purchases and bookings are counted once, in Google Analytics 4 and in Google Ads, before any budget goes up. Bidding learns from these numbers, so we check them first and again every week.
Location and Schedule Settings
Who sees your ads, where and when: a radius around your premises, a list of boroughs or the whole UK, and the hours your phones are staffed. Small settings like these decide how much of the budget reaches people who can buy.
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Why Choose Us as Your Manchester Google Ads Agency?
A Google Ads account is easy to open and easy to waste money in. These are the commitments behind ours, each one something you can check yourself.
Two People on Every Account
An account strategist plans the account and a campaign manager runs it day to day, from the first package up, so nothing waits on one person’s holiday.
We Improve, Not Start Over
If you already advertise, we work inside your existing account, because its history and conversion data are worth keeping. Rebuilding from nothing throws that away.
Fixed Fees, Whatever You Spend
Our fee is set by your package, never by your budget. Doubling your Google spend does not double what you pay us.
Every Conversion Checked First
No budget rises until we have confirmed that each enquiry and sale is counted once and in the right place.
No Contract to Sit Out
We work month to month, with no three-month or six-month term, so you stay because the results are worth it.
The Account Is Yours
It is set up in your business’s name. If you leave, it stays with you, with every campaign and all its data.
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How We Run Your Google Ads, Week by Week
Every account starts with the same checks. Once those are done, each week brings a round of small changes, and the report explains each one.
Week 1: Audit and Tracking
We read your account or market, check every conversion and agree the campaigns, budgets and locations with you.
Nothing changes in your account until you have seen the plan.
Week 2: Campaigns Go Live
New campaigns launch, or existing ones are improved in place so their history is kept.
Each ad group starts with several ad versions, so testing begins on day one.
Weeks 3 to 6: Search Terms and Bids
Every week we read the search terms, add negative keywords and adjust bids and budgets towards what converts.
Losing ads are paused and replaced.
Every Week: Your Report
Spend, enquiries or sales, cost per result and the changes we made, in one short report.
A live dashboard shows the same figures whenever you want them.
From Month 2: Growing What Works
When the cost per result is right, we look for more of it: new searches, Shopping products, Performance Max or YouTube.
Anything that stops paying its way is cut, and we tell you why.
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Google Ads Packages and Prices in Manchester
A fixed monthly fee for our work, set by the package. Google bills you separately for the clicks.
Google Ads Starter
£1,400/month
For Manchester businesses that want to test Google Ads properly without a large first budget. We plan the account, set the budgets, build the first campaigns and write the ads, then improve them as the results come in.
Two people from our team look after the account, a strategist and a campaign manager, and you get a weekly report and a Slack channel with them.
Get in touchGoogle Ads Growth
£2,400/month
For businesses spending up to £50,000 a month on Google Ads and ready to grow. A third person joins the account, covering tracking, bidding, structure and budgets, with the aim of bringing costs down while spend goes up.
Everything in Starter, with more campaign types and more testing.
Get in touchLarger Accounts
Pricing on Request
For accounts spending more than £50,000 a month, or with several brands, markets or sites. We first work out who needs to be on it and which specialists it calls for, and price it after that.
Get in touch
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Is Google Ads Right for Your Business?
Google Ads meets demand that already exists: someone searches, your ad answers. If there is no search to answer, it is the wrong tool, and we would rather say so before you spend.
Usually a strong fit
- Local services people search for when they need them, from solicitors to trades
- Online shops with products people compare and buy on Google Shopping
- B2B firms whose buyers search for the problem you solve
- Businesses that can answer a new enquiry the same day
Usually not the place to start
- A new kind of product nobody searches for yet
- Each sale earns you less than the clicks needed to make it
- A website that is slow or hard to buy from on a phone
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More Paid Advertising Services in Manchester
- Paid ads
PPC Management
Google, Microsoft and Meta campaigns built around the searches and audiences that turn into customers.
Read more - Search
SEO Services
Technical fixes, pages written for what your buyers search for, and links from sites that matter in your sector.
Read more - Ecommerce
Shopify Agency
Shopify stores built or moved for you, then faster product pages, Shopping ads and email flows that bring buyers back.
Read more
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Google Ads in Manchester: Frequently Asked Questions
- What does Google Ads management cost in Manchester?
From £1,400 a month with us. Our Growth package is £2,400 a month for accounts spending up to £50,000, and larger accounts are priced on request.
Those fees cover our work only. The clicks are paid to Google on your own account.
- How much should we spend on Google Ads?
Enough to learn which searches turn into customers, and that depends on two of your numbers: what a customer is worth and what a click costs in your sector. We work out a test budget from those before launch and raise it only while the cost per enquiry stays where you want it.
- How soon will Google Ads bring enquiries?
Often in the first week or two, when people already search for what you offer. The first month is mostly learning which searches and ads convert, and we cut the rest each week.
- Do you charge a percentage of our Google Ads spend?
No. Our fee is fixed by package and does not change when your budget does.
- Does Google pay you anything?
No. We take no commission, rebate or incentive from Google. The fee you pay us is the only money we make from your account.
- Can you take over our existing Google Ads account?
Yes. We work inside your current account, because its conversion history helps Google’s bidding and tells us what has already been tried.
- Do you write the ads and make the images?
Yes. We write every ad, and our in-house designers make the images and short videos your campaigns need, at no extra cost.
- Can our Google Ads show only to people in Manchester?
Yes. We can target a radius around your premises, chosen boroughs such as Salford, Trafford or Stockport, or the whole of Greater Manchester, and limit ads to people who are physically there rather than people who have only shown interest in the area.
- Is Performance Max worth using?
Sometimes. It works best for shops with a good product feed and enough conversions for Google to learn from. We run it beside your search campaigns, never instead of them, so you can see what each brings in.
- How will we know if Google Ads is profitable?
By comparing the cost per enquiry or sale with what a customer is worth to you. Your weekly report shows both, and we set them up together in the first week so the answer is never a guess.
- Will you set up conversion tracking in Google Ads?
Yes, before any campaign spends money. We set up or repair the tracking for forms, bookings and purchases in Google Ads and Google Analytics 4, then place a test conversion to check each one is counted once.
- What happens in our first month of Google Ads with you?
Week one is the audit, the tracking and the plan; week two the campaigns go live; weeks three and four are spent reading the search terms, adding negative keywords and moving budget to the ads that bring enquiries. You get a short report at the end of every week.
- Should we use Google Ads or Meta ads?
It depends on whether your buyers search for what you sell. Google Ads answers people already looking; Meta ads reach people before they start looking. Many businesses use both, and we test before recommending either.
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Google Ads Management in Manchester: Key Facts
The essentials, for anyone comparing Google Ads agencies in Manchester.
- Who we are
- Scale Manchester, a digital marketing agency working with businesses across Greater Manchester
- Campaign types
- Search, Shopping, Performance Max, YouTube and Display
- Price
- £1,400 a month for Starter, £2,400 for Growth, larger accounts on request
- Team
- Two specialists on Starter, three on Growth
- Ad spend
- Billed to you by Google, never marked up
- Contract
- No minimum term
- Existing accounts
- Improved in place, keeping their history and conversion data
- Tracking
- Every conversion checked in Google Analytics 4 and Google Ads before budgets rise
- Reporting
- A weekly report and a live dashboard
- Working together
- Direct Slack access to your strategist and campaign manager
- Area served
- Any area from a few miles around your premises to the whole UK
- Best suited to
- Businesses whose customers search for what they sell
Google Ads Agency in Manchester, From £1,400 a Month
Send us a few lines about your business and what has to grow. We will reply with what we would change first, roughly what it would cost and how we would measure it.