SEO Plan and Keyword Map
We list the searches your buyers use, how many people make each one and who ranks for it now, then give each search one page on your site. You see the map before we change or write anything.
Scale Manchester
Scale Manchester is an SEO agency in Manchester. We sort out the technical problems holding your site back, write a page for each search your buyers make and earn the links that get those pages ranked, for businesses across Greater Manchester.

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Our SEO work for Manchester businesses covers the whole job: the keyword research, the technical fixes, the writing, the local listings and the links. Packages begin at £2,400 a month, the same amount every month, and every page we plan is built around one search your buyers really make.
It is slower than paid ads, and we say so up front. Ahrefs followed newly published pages for a year and found only 1.74% reached Google’s top 10 in that time, so we start with the searches your site can realistically win and work up to the harder ones.
The broad Manchester searches are crowded, fought over by firms with years of links behind them. So a clinic in Didsbury or an accountant in Altrincham usually starts with searches about its own services and its own part of the city, and earns its way towards the bigger terms.
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These are the parts of the work, in roughly the order they start. Your weekly report shows which ones moved that week and what they changed.
We list the searches your buyers use, how many people make each one and who ranks for it now, then give each search one page on your site. You see the map before we change or write anything.
We check how Google crawls and indexes your site in Search Console, then fix what stops pages being found or read: broken links, slow templates, missing titles, pages competing with each other. The checks repeat every month.
Our writers produce the service pages and articles your buyers search for, each built around one search and checked by a second person before it goes live. We publish to your site for you.
For businesses serving customers in person, we look after your Google Business Profile, your listings in the directories that matter for your sector, and the reviews your customers leave.
We build links from sites relevant to your sector and your part of Greater Manchester, and check each site for real readers and traffic before we pursue it.
We shape your pages so ChatGPT, Gemini, Claude and Google’s AI answers can quote them: questions answered in their first sentence, sources named and key facts kept in one place.
Each week you see the searches you rank for, the visits they bring and the enquiries those visits turn into, from Search Console and Google Analytics, with what we are changing next.
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SEO is easy to promise and slow to prove, so it pays to know how an agency works before you sign. This is how we do.
Every search we target gets one page on your site, so your own pages never compete with each other for the same result.
Our own writers draft every page, and a second person checks each one before it is published. Nothing is passed to freelancers you have never heard of.
Nobody controls Google, so we promise the work rather than positions. You see every change we make and what it did.
You pay a set fee by package. There are no extra charges per page, per link or per hour.
Each month is its own commitment. Search takes time, so we show you the progress every week rather than locking you in.
Search Console, Google Analytics and every page we write stay in your name and on your site, whether or not we keep working together.
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The first weeks are groundwork you will see in the reports before you see it in Google. After that, new pages, fixes and links go out every week.
We get access to Search Console and Google Analytics, crawl your site and research the searches worth winning.
You see the keyword map and the first month’s work before it starts.
Technical problems are fixed in order of how much they hold the site back.
The first pages are rewritten or written around the searches nearest to ranking.
New pages and articles go out each month, and links are built to the pages that need them most.
Your Google Business Profile and listings are brought up to date if you serve customers locally.
Rankings, visits and enquiries from search, with what we changed and what comes next.
Between reports, a live dashboard shows rankings, visits and enquiries.
With the foundations in place, we go after the broader Manchester searches your competitors hold.
Pages that rank but do not bring enquiries are rewritten until they do.
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A fixed monthly fee for the work, with no charges per page or per link.
£2,400/month
For Manchester businesses starting SEO, or testing whether search can become a real sales channel. We build the keyword map and fix the site’s foundations, then work across every part listed above to start bringing in visits from search.
Includes technical fixes, writing, local SEO, links, weekly reports and Slack access.
Get in touch£3,500/month
For sites that already publish regularly and bring in more than 5,000 visits a month. The work moves towards more content and stronger links, so you can compete for the broader and more valuable Manchester searches.
Everything in SEO From Scratch, at a larger scale.
Get in touchPricing on Request
For bigger sites, several locations or brands, shops with thousands of products, or teams that want us alongside their own people. We scope the work around what you need, then price it.
Get in touch06
SEO pays back over months and keeps paying, but it asks for patience and a site that can be changed. Before we start we check both with you.
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Google, Microsoft and Meta campaigns built around the searches and audiences that turn into customers.
Read moreSearch, Shopping and Performance Max campaigns, with every conversion tracked before a budget goes up.
Read moreShopify stores built or moved for you, then faster product pages, Shopping ads and email flows that bring buyers back.
Read more08
From £2,400 a month with us, or £3,500 for established sites with more than 5,000 visits a month. Larger work is priced on request.
SEO pricing in Manchester varies more than most services: some agencies charge by the hour, some per page or per link, and some a monthly retainer. We charge a fixed monthly fee, so the cost does not change with how many pages we write.
Months rather than weeks. Ahrefs found only 1.74% of newly published pages reached Google’s top 10 within a year, although 40.82% of the pages that did get there managed it within a month. We start with the searches you can win soonest, so the first results arrive while the harder ones are being built.
It works out what your buyers search for, makes sure Google can read your site, writes the pages that answer those searches and earns the links that help them rank. With us, all of that is reported weekly against the enquiries it brings in.
Either can do the work, but local searches reward local knowledge: which areas your customers live in, which directories they trust and how they describe what they want. We work with businesses across Greater Manchester, so that is part of every plan we write.
Yes. We work with businesses in Manchester itself and across the county, from Salford and Trafford to Stockport, Bolton, Bury and Wigan, as well as businesses selling across the UK.
Yes. The strategy, technical fixes and writing are done by our own SEO specialists and writers, and every page is checked by a second person before it is published.
A keyword map you can read, the worst technical problems fixed, the first new or rewritten pages live, your Google Business Profile in order if you serve customers locally, and weekly reports showing what moved. Big ranking changes on the broad searches usually take longer.
Yes, to publish pages and fix technical problems. If your developer prefers to make changes themselves, we send them exactly what to change and check it once it is live.
Not replace, but it changes what a ranking is worth. Pew Research Center found that people who saw a Google AI summary clicked a normal search result in 8% of visits, against 15% for those who did not see one. So we also write pages to be quoted inside those answers, not only clicked from beneath them.
No. Nobody can guarantee where Google ranks a page, and an agency that does is either guessing or targeting searches nobody makes. We promise the work, and show you what each part of it did.
Usually, if people search for what you sell and each customer is worth more than a few hundred pounds a year. Local searches about your own services and area are often the cheapest place to start, long before city-wide terms.
They stay on your site and stay yours. So do your Search Console and Google Analytics accounts and any listings we set up.
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The essentials, for anyone comparing SEO agencies in Manchester.
SEO Agency in Manchester, Built Around Enquiries
Send us a few lines about your business and what has to grow. We will reply with what we would change first, roughly what it would cost and how we would measure it.