Scale Manchester
Scale Manchester is a PPC agency in Manchester working with firms from Salford to Stockport. We plan, build and run Google, Microsoft, Meta and LinkedIn ads, and judge every campaign by the enquiries and sales it brings in.
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We run pay-per-click advertising for Manchester businesses from the first audit to the weekly report. That covers the research, the account build, the ads, the conversion tracking and the changes we make every week after launch. PPC management costs a fixed £2,400 a month to start, and your ad budget is paid to Google, Microsoft or Meta directly.
Most of that work starts on Google. StatCounter puts Google’s share of UK searches at 91.39% in September 2026, against 6.08% for Bing, so Google Ads gets the first budget and Microsoft Advertising is added when its extra searches are worth paying for.
Where the ads show matters as much as what they say. Greater Manchester is ten council areas and home to more than 3 million people, according to its Combined Authority, so we rarely advertise to all of it. A plumber in Stockport, a solicitor in Spinningfields and an online shop selling across the UK each need a different map, budget and keyword list, and we agree yours before anything goes live.
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Every account gets the same groundwork, then the platforms that suit it. These are the parts we handle for you, and each one shows up in your weekly report.
If you already advertise, we read the account first: which searches turn into enquiries, which spend money with nothing to show, and what your competitors bid on. If you are starting fresh, we research the searches and audiences instead. Either way you get a written plan, with the budget split by platform, before you sign.
We build search campaigns around the terms people type when they are ready to buy or book. Every week we read the search terms report and add negative keywords, so your budget stops going on searches that never turn into customers.
For online shops we fix the product feed before we touch the bids: titles, images, prices and categories, product by product, because they decide which searches each product shows for. Then we split the campaigns so your best sellers get the budget.
We copy your strongest Google campaigns into Microsoft Advertising, which shows ads on Bing, then judge them on their own figures. They stay on only while they bring enquiries at a cost you are happy with.
Facebook and Instagram ads for businesses whose customers decide by what they see: venues, shops, clinics and consumer brands. We test several versions of each ad and audience at once, and move the budget to whichever brings in buyers rather than likes.
For B2B firms, LinkedIn lets us reach people by job title, seniority, industry and company size. We use it when one new client is worth enough to pay its click prices, and tell you plainly when it is not.
Before launch we check that every enquiry form and purchase is counted once, in Google Analytics 4, Tag Manager and each ad platform. Bids can only learn from the conversions they are shown, so this comes before any budget goes up.
We design the images and cut the short videos for your Meta, LinkedIn and display ads ourselves, and the fee already covers them. Where your landing page is losing enquiries, we show you what to change and why.
A short report every week shows spend, enquiries, cost per enquiry and what we are changing next, with a live dashboard in between. If something looks odd, you ask on Slack and the person who made the change answers.
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Plenty of agencies in the city run paid ads, and most say similar things on their websites. These are the parts of how we work that you can check on your invoices and in your own ad accounts.
Our fee does not grow with your ad budget. If a campaign works and you raise spend from £3,000 to £10,000 a month, what you pay us stays the same.
There is no term to serve, so any month can be your last. We would rather keep you with results than with a signature.
We take no commission, rebate or bonus from Google, Microsoft or Meta. The only money we earn from your account is the fee you pay us.
Every ad account, analytics property and tag is registered to your business, not to us. If we part company, you keep all of it and we lose our logins.
Banner sizes, social images and short clips come from our own designers and cost nothing extra, so testing a fresh ad is never held up by a design quote.
Before you sign, you get the plan in writing: which platforms, how the budget is split, and which questions the first month needs to answer. We never promise positions or results by a date.
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The first month follows the same pattern for most accounts. After that, the work is a weekly routine of reading the figures and changing what they point to.
We read your account if you have one, check every conversion tag and research the searches and audiences worth paying for.
You see the plan, with the budget split by platform, before anything changes.
New campaigns launch, or existing ones are rebuilt in place so their history and conversion data are kept.
Ads go out in several versions, so the first weeks already tell us something useful.
Every week we read the search terms report, add negative keywords and move budget towards the campaigns bringing enquiries.
Ads that lose their tests are switched off and replaced with new versions.
The report shows spend, enquiries, cost per enquiry and what we are changing next.
A live dashboard shows the same figures in between, whenever you want to look.
Once the cost per enquiry is where you want it, we look for ways to spend more without raising it: new keywords, new audiences or another platform.
If a platform stops paying its way, we tell you and move the money.
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Each price is a fixed monthly fee for our work. Your advertising budget is separate and paid to the platforms directly.
£2,400/month
For Manchester businesses starting PPC properly, or with an ad budget of up to about £5,000 a month. We build the plan and the campaigns, then manage and improve them every week.
Includes the audit, set-up, tracking checks, ad creative, a weekly report and a shared Slack channel.
Get in touch£3,200/month
For accounts with more than £5,000 a month going into ads and room to grow. Three people from our team share the account: they keep refining the campaigns that work and look for the quickest ways to spend more at the same cost per sale.
Everything in Launch, with more campaigns, more tests and more platforms in play.
Get in touch£6,000/month
For accounts spending more than £100,000 a month. The whole team works on it wherever their skills are needed, from building campaigns to reading the results.
The aim is more spend at a lower cost per sale, and the weekly report shows both numbers side by side.
Get in touch06
Pay-per-click is quick to start and easy to measure, but it is not the right first step for everyone. Before we take a fee we check three numbers with you: how many people search for what you sell, what a click costs in your sector and what a new customer is worth.
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Search, Shopping and Performance Max campaigns, with every conversion tracked before a budget goes up.
Read moreTechnical fixes, pages written for what your buyers search for, and links from sites that matter in your sector.
Read moreShopify stores built or moved for you, then faster product pages, Shopping ads and email flows that bring buyers back.
Read more08
From £2,400 a month with us, as a fixed fee. Our Growth package is £3,200 a month and Large Accounts is £6,000.
PPC companies in Manchester charge in one of three ways: a fixed monthly fee, a percentage of your ad spend, or a fee per project. We only charge the first, so our fee does not rise when your budget does.
No. Our fee is set by the package you choose and stays the same whether you spend £2,000 or £200,000 a month on ads.
No. You pay Google, Microsoft, Meta or LinkedIn directly for the ads, and we never mark that spend up. Our fee covers our work and nothing else.
Enough to buy the clicks it takes to learn, which depends on your numbers rather than a rule of thumb. We work it out with you from two figures: what a new customer is worth, and what share of enquiries become customers. Then we set a test budget, measure the cost per enquiry and raise the budget only while that cost holds.
Often in the first week or two after launch, if people already search for what you sell. The first month is still a test: it shows which searches and ads turn into enquiries, and we cut the rest each week after.
Yes, and we usually prefer to. Your account holds its conversion history and past results, so we improve it in place rather than starting again from nothing.
You do. Each account is opened in your company’s name with you as the owner, and we are added as users, so ending our work is a matter of removing us.
No. We receive no commission, rebate or incentive from any advertising platform. Your fee is the only money we earn from your account.
Yes. If your own team runs the ads day to day, we can work alongside them: an audit, a written plan and regular reviews of the account. It is priced on request, depending on how often you want us involved.
Run them yourselves if someone has the time to read the search terms, bids and results every week and knows what to change. Use a pay per click agency in Manchester when they do not, because an account nobody reads keeps paying for whatever searches it happens to match.
It reads the figures and changes what they point to. With us that means reviewing search terms and adding negative keywords, moving budget between campaigns, testing new ads, checking the tracking and writing your weekly report.
Both. We work as a paid search agency in Manchester for Google and Microsoft ads, and run Meta and LinkedIn ads too, so one team sees every platform’s figures and can move the budget between them.
Four things: who owns the ad accounts, whether the fee is fixed or a share of your spend, how long the minimum term is, and what the weekly report will show. With us the answers are you, fixed, none and spend, enquiries and cost per enquiry.
It is also worth asking who will actually run the account day to day, and whether you can speak to them directly. Here it is the specialist on your Slack channel.
Yes. Our designers produce the images and clips at no extra charge, and if you already have creative that works, we build on it.
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The short version, for anyone comparing PPC agencies in Manchester.
PPC Agency in Manchester, With a Fixed Monthly Fee
Send us a few lines about your business and what has to grow. We will reply with what we would change first, roughly what it would cost and how we would measure it.
